(This article first appeared in Kamal Sandesh)
If in 2014 Modi was a gamble, in 2019 he has been an
informed choice; if vote for Modi then was an expression of anti-incumbency,
this time it has been an assertion of right choice; if Modi’14 was magic and
wave, then Modi‘19 is the voice of ‘New India’ loud and clear.
While the 2019 election seems to have built up on the
aspirations of 2014, there is one crucial way in which it has been different.
In this election we are no longer looking through the narrow prism of old
vertical identities of caste, language and religion, among others. We have now
seen the rise of new interest groups such as poor, women, youth, disabled and
farmers. As the old watertight and discriminatory identities are now blurring,
people are now relating more to the emerging interest groups that represent
their concerns better. In 2019, Modi has effectively captured the imagination
of these interest groups and has come to represent the voice of an India of new
identities.
The second most important factor was the arsenal policies
and programmes implemented by the Narendra Modi-led government touching nearly
every section of the society. These programmes directly benefitted over 20
crore people – be it Ujjwala Yojana for households, Maternity scheme for
pregnant women, reservation for poor, Ayushman Bharat for those in need of
medical care, toilets for families and especially women, Jan Dhan for direct
benefit transfer. There were around 463 such schemes under which around 5 lakh
crore rupees was directly transferred to the account of beneficiaries over
these five years. Sabka Saath Sabka Vikas, a slogan given by the PM, turned
into a reality as these schemes reached the bottom of the pyramid. Though the
Opposition continued to harp on the gaps or drawbacks of the schemes, it was
the voters who understood that no single scheme could be a panacea for a
country as diverse as India. They were happy that the government had ensured
some benefits reached them. It was proof enough for them that Modi was
effective.
The third factor was that Modi was able to provide a
transparent and accountable government which was one of the primary
expectations in 2014. Under Modi, the government mechanisms shifted swiftly
towards digital transparency and accessibility. For voters it meant that
information and benefits were no longer controlled by a few. Despite repeated
attacks by the opposition, Modi’s personal integrity remained unblemished. His
ascetic renunciation of family ties provided the perfect anti-thesis to a party
so focused on continuation of a family name. Opposition chorus of Rafael was
massively rejected as propaganda by the people who were convinced with Modi’s
brand of nationalism.
The BJP cadre was hugely motivated under the organisational
leadership of party president Amit Shah and a galaxy of star pracharaks. Under
Amit Shah a grand campaign design was drawn with multiple rallies across the
length and breadth of the country, involvement of youth and clear messaging. On
the other hand the Congress largely depended on Rahul and Priyanka Gandhi and
the morale of their cadre was low.
It was a result of this that BJP’s electoral messages in
this election came across as clear. They largely fought on good governance,
security and nationalism as delivered by Prime Minster Narendra Modi in the
last five years. On the other hand the Congress lacked a grand narrative and
its message came across as scattered and negative given its singular focus on
Modi. Over the span of five years the party had failed to grab the role of
principal opposition and could not raise genuine issues of farmers, youth,
traders, women in a sustained manner. Their dependence on negative campaign
backfired as it came to be seen as more disruptive than remedial.
In terms of coalition also, BJP scored far ahead. They were
able to put together a coalition of 40 parties reflecting national ambition and
regional aspirations.
An aspect that political analysts have missed over the
successive years has been the rise of urban areas, expansion of industries and
advent of media and social media following privatisation and liberalisation.
The benefit of these changes has largely gone to the BJP that was able to tune
in to the changes and capitalise on them by projecting a strong leadership and
a clear message. It was a result of this that in 2019, Modi emerged yet again
as a credible face with unmatched popularity who can deliver the dream of New
India.
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